Product Information Management with Visual Configurator - Floorin Vispak

A unified product data platform that serves as the single source of truth. It builds a visual design tool (VISPAK) on top of real-time data, allowing designers to create room visualizations that flow directly into the sales pipeline.

Product Information Management with Visual Configurator for Floorin

Client Profile

Floorin AS is one of Estonia’s leading importers of interior finishing materials, serving primarily architects, builders, and public-sector clients. Its product portfolio includes ceramic tiles, grouts, paints, and moldings, with showrooms located in Tallinn and Tartu.

Client Floorin
Link to the project see here
Start of the project February 2024
End of the project January 2025
 
 
 
 
 
 
 
1
1

Client brief

The Challenge: No Single Source of Truth

Floorin managed their entire product catalog through Excel spreadsheets. Product specifications, pricing, images, and manufacturer relationships lived in scattered files maintained by different team members.

  • Version control was nonexistent: The “latest” file was whichever one someone had last edited.

  • The web disconnect: Their customer-facing WordPress site had no direct connection to internal product data, requiring manual entry for every listing.

  • The sales gap: Sales teams creating proposals had to manually copy product information, leading to inconsistencies and outdated quotes.

The technical limitations were severe: no API for programmatic access and no connection to their Odoo ERP where sales leads and pricing lived. This fragmentation created data errors and slowed down the sales cycle.

The Solution: Materia PIM software with VISPAK

Core Concept: Create a unified product data platform as the single source of truth, then build a visual design tool on top of it.

Key Technical Components:

  • Centralized Product Catalog (PIM Core): Complete flooring product management with hierarchical categorization (Groups → Subgroups → Categories → Products), multi-language support, and a flexible attribute system.

  • VISPAK Visual Configurator: A digital moodboard tool enabling designers to create “Visual Offerings”—room configurations with flooring products and spatial solutions.

  • Odoo ERP Integration: A bidirectional connection to Odoo CRM. It handles automatic design code assignment to sales leads, twice-daily price synchronization, and partner tracking.

  • Role-Based Access Control: A four-tier permission system (Admin, Manager, Editor, Reader) with namespace isolation for secure B2B collaboration.

  • Digital Asset Management: Cloud-based media library (AWS S3) with automatic thumbnail generation and organized collections.

  • Automated Email Dispatch: SendGrid-powered communications for sharing visual offerings and processing sample requests.

The Results & Impact: From Fragmented Excel to a Unified Platform

Floorin transformed from manual spreadsheet management to a platform that powers both internal operations and customer-facing design tools. Live data now flows seamlessly between PIM, visual proposals, and the sales pipeline.

Organizational Change: Document-Centric to System-Centric

  • Before: Product updates in Excel files.

    • After: Single edit in PIM propagates everywhere.

  • Before: Manual proposal creation.

    • After: Designers build visual offerings from live catalog.

  • Before: Disconnected pricing.

    • After: Automatic sync with Odoo twice daily.

  • Before: No version history.

    • After: Full audit trail on all design changes.

Future Plans

The architecture supports expansion into customer self-service portals, additional ERP integrations beyond Odoo, and mobile applications using the ready-made REST/GraphQL APIs.