In today’s complex B2B sales landscape, speed, accuracy, and flexibility are crucial. Businesses selling configurable products can no longer rely on spreadsheets, email chains, or manual quoting processes. Materia CPQ offers a streamlined way to configure products, price them accurately, and generate quotes instantly—helping sales teams close deals faster and with fewer errors.
Whether you’re a manufacturer, distributor, or B2B service provider, Materia CPQ brings structure and intelligence to your sales process.
What Is CPQ? (Configure Price Quote Meaning)
CPQ stands for Configure, Price, Quote. It refers to a class of software designed to help businesses:
- Configure customizable or complex products
- Calculate accurate pricing in real time
- Generate quotes automatically
Modern CPQ systems connect sales, product, and operational data to automate what used to take hours or days. For companies managing large catalogs, technical components, or tailored solutions, CPQ software eliminates inefficiencies and ensures consistency across teams.
What Does CPQ Software Do?
Materia CPQ does more than just automate quote creation. It acts as the operational core of your sales pipeline:
- A product configurator that guides users through complex product selections
- A pricing engine based on dynamic business rules, discounts, and availability
- A document generator that instantly creates accurate, branded quotes
- An integration layer that connects with your CRM, ERP, and eCommerce platforms
- A framework for managing BOMs and dependencies via material requirements planning
Materia CPQ works seamlessly with modern ERP systems and supports enterprise resource planning workflows, ensuring sales data flows into operations, production, and logistics efficiently.
Key Features of Materia CPQ
◯ Visual Product Configuration
Allow your customers or sales reps to configure products interactively. The visual product configurator ensures that only valid combinations are selected, reducing errors and shortening the sales cycle.
◯ Dynamic Pricing Engine
Materia CPQ applies real-time pricing based on rules, quantities, customer types, and margin goals. No more static price lists or delayed approvals.
◯ Integrated Product Information Management
All product data is maintained in a central PIM system, ensuring accuracy across all touchpoints. Technical specs, variants, rules, pricing tiers—everything is updated from a single source of truth.
◯ ERP and CRM Integrations
Materia CPQ connects to leading ERP systems (such as Microsoft Dynamics or Infor), supporting seamless integration with enterprise resource planning workflows and customer records.
◯ Digital Asset Management
Upload and manage images, drawings, and specification documents with built-in digital asset management. Assets are dynamically linked to configurations and quote documents.
◯ Modular and White-Label Ready
Deploy as part of your internal sales tools or offer it as a customer-facing white-label solution. Materia CPQ supports multiple brands, regions, and pricing models.
Real-World Use Cases: How Materia CPQ Delivers Value
ETS NORD – Streamlining Acoustic Product Sales
ETS NORD, a leading HVAC manufacturer, leveraged CPQ to simplify the configuration and quoting of industrial silencers.
Prior to implementation, sales reps had to interpret technical specifications manually, often requiring multiple iterations with the engineering team. Materia’s visual product configurator now enables customers to select dimensions and parameters online, validate feasibility, and submit precise quote requests in minutes.
Results:
- 70% faster quoting process
- Drastic reduction in configuration errors
- Technical workload lifted from sales and engineering teams
Solarstone – Smarter Solar Panel Sales
Solarstone integrated our CPQ to enable self-service configuration of rooftop solar systems. The tool allows users to place solar panels virtually on a photo of their roof, choose system components, and see immediate pricing and performance estimates—without involving a salesperson.
Results:
- Shortened sales cycle from days to hours
- Enhanced buyer confidence through visual simulation
- Increased inbound qualified quote requests
Saku Metall – Garage Door Configurator
Saku Metall, a manufacturer of industrial and residential garage doors, implemented Materia CPQ to improve the customer journey for door selection and ordering. The configurator walks users through size selection, material, color, window placement, and hardware options. Previously a manual and error-prone process, quoting is now instant and visually guided.
Results:
- Fewer quote revisions due to improved order accuracy
- Simplified experience for architects and end-users
- Clearer communication between sales, production, and logistics teams
Comparison: Materia CPQ vs Other CPQ Tools
| Feature | Materia CPQ | Salesforce CPQ | Infor CPQ | Microsoft Dynamics CPQ |
|---|---|---|---|---|
| Visual configurator | Yes | Limited | Yes | Requires customization |
| Integrated PIM | Yes | No | Partial | No |
| Digital asset management | Yes | No | No | No |
| Best for manufacturers | Yes | Focused on SaaS | Yes | Large enterprises |
| White-label option | Yes | No | Partial | No |
| ERP/CRM integration | Yes | Yes | Yes | Yes |
Materia CPQ is designed for industrial and technical product sales where visual configuration, rule-based pricing, and data integration are critical. Unlike some enterprise tools, it is modular, lightweight, and fast to implement.
CPQ FAQ
What is CPQ software used for?
CPQ software helps businesses automate the sales process by allowing users to configure products, apply pricing rules, and generate quotes quickly.
Who needs CPQ software?
Any company that sells customizable or complex products—especially manufacturers, distributors, and B2B service providers.
Can Materia CPQ integrate with ERP and CRM systems?
Yes, it integrates with popular ERP platforms (like Microsoft Dynamics and Infor) and CRMs, enabling a seamless flow of data from quote to production.
What’s the typical implementation time?
Materia CPQ implementations typically take 4–12 weeks, depending on product complexity and integration depth.
Does Materia CPQ support product configuration for B2B portals?
Yes. It can be embedded into B2B platforms, supporting distributor access and self-service quoting under your brand.
Ready to Transform Your Quoting Process?
Materia CPQ helps manufacturers and technical sellers automate their most complex workflows. From visual configuration to integrated pricing and quoting, it simplifies how you sell.
Book a demo or contact us for a tailored walkthrough.
